10 Types of Virtual Events That Work Well for B2B Clients

What are virtual events for B2B clients?

B2B virtual events are online experiences hosted by a company for its business partners, customers, or prospects. Instead of focusing only on internal teams, these events are designed to engage external audiences in a professional yet enjoyable way.

These online activities are accessible in many forms. They include interactive and creative workshops, engaging game shows, and drink tastings. However, the goal is always the same: to build stronger relationships and create positive, lasting impressions with other businesses.

Why virtual events work so well for B2B businesses

Digital events have become a powerful tool for B2B companies as they help to engage clients, build relationships, and deliver value.

Online events ensure global accessibility
Virtual events remove geographical barriers, making it easy for clients and partners from different regions to join. As a result, attendance increases, allowing you to connect with a wider, more diverse audience.

They’re cost-effective, easy to arrange, and scalable
B2B virtual events are more budget-friendly, without expenses like travel, venues, and catering. They’re also easy to organise, and they scale for groups of different sizes.

They provide higher engagement
Live hosts, high-energy games, and collaborative digital activities keep participants involved and engaged. People leave with memories, new skills, and feel inspired.

These events help to build stronger relationships
Online experiences create a more personal and human connection compared to traditional Zoom meetings. Shared activities help build trust and strengthen long-term business relationships, and create more meaningful touchpoints with clients.

10 engaging and memorable virtual events for B2B clients

When you plan a virtual B2B event, one of the first decisions is the type of activity. Drink-based virtual events work especially well for B2B clients. These activities create a relaxed setting for everyone where conversations flow naturally, and relationships build more easily. Also, we recommend creative and team-building activities that keep participants engaged.

Interactive Virtual Cocktail Making Class

This hands-on virtual cocktail experience won’t leave anyone indifferent. Participants will learn to create 2-3 delicious cocktails (or mocktails) under the guidance of our friendly host.

This online event is perfectly suited for people who enjoy alcoholic drinks as well as those who prefer non-alcoholic options, ensuring everyone can take part comfortably.

Customisable Virtual Whiskey Tasting

Savour a curated selection of premium whiskies as an expert guides you through rich aromas, smooth finishes, and layered flavour profiles. A warm, immersive whiskey tasting experience that’s both refined and highly engaging.

Customisable Virtual Wine Tasting

Uncover the depth and character of carefully selected wines with a sommelier guiding every sip. A relaxed, flavour-led virtual wine experience with two preset tasting menus. You can choose The Classic Tasting or The Discovery Tasting. Also, we can provide a fully custom wine selection tailored specifically to your group. For an added touch, an optional cheese pairing can also be included.

Virtual Champagne & Sparkling Wine Tasting

Enjoy crisp, elegant bubbles as you explore Champagne, Cava, and Prosecco in this online tasting session. Light, refreshing, and perfect for celebrations.

Customisable Virtual Craft Beer Tasting

Taste bold, hoppy, and refreshing craft beers while learning what makes each brew unique. A fun, flavour-packed tasting experience with something for every palate. Throughout this event, guests will ask questions, share tasting notes, and also participate in lively and informative discussions.

An Interactive And Fun Virtual Coffee Tasting

Awaken your senses with a guided journey through rich, aromatic coffees from around the world. Discover subtle notes, textures, and flavours in every cup. A perfect event for morning sessions.

A Virtual Global Chocolate Tasting Tour

A chocolate tasting journey through 500 years of chocolate history. During the session, guests will sample 12 different types of craft chocolate. Discover everything from 100% pure chocolate to unique modern creations. Each tasting is carefully curated by our host to highlight different origins, textures, and flavour profiles.

To enhance the experience, you can order beautifully packaged chocolate tasting kits, and we’ll deliver them directly to participants ahead of your event.

A Brilliant Online Magic Show with The Virtual Magician

Enjoy this world-class virtual magic performance with mind-blowing illusions and audience participation led by award-winning magician Paul Fowler.

You can choose between a 30-minute or 60-minute performance, where every session is unique, personal, and highly engaging.

Online Succulent Terrarium Workshop

A calming and interactive workshop where participants learn how to build their own succulent terrarium with a live expert. 

LEGO Team Building Workshop

This is one of the best online experiences for teams. A highly interactive LEGO-based team building with creative individual and team challenges that encourage communication and collaboration. 

The experience typically includes:

• Icebreaker challenges: These are light, fast-paced events designed to help participants relax, get comfortable, and connect with each other through simple creative builds.
• Reflective & personal insight challenges: In these rounds, participants express ideas, achievements, and personality through their builds. These challenges encourage openness and connection.
• Competitive team rounds: High-energy collaborative activities focused on teamwork, communication, and problem-solving. These challenges often involve time-based building tasks and shared goals.
• Professional & goal-oriented rounds: Customizable activities that link creativity with real workplace themes, such as team dynamics, company values, or shared objectives.

The Virtual Cocktail Making Bingo Bonanza

A fun virtual experience where participants learn to make two delicious cocktails (or mocktails) while also playing Trivia and Music Bingo.  

With drinks in hand, take part in the energetic Question of Bingo Round, a fast-paced trivia format where each number corresponds to a question. The other Music Bingo Round brings a fun twist, replacing numbers with well-known songs and artists. You’ll enjoy a lively atmosphere that gets everyone involved.

Best practices for hosting successful B2B virtual events

Want to get the most out of your B2B virtual event? At Avva Experience, we know how to create a truly memorable client experience.

Choose the right event partner
Working with an experienced provider like Avva Experience makes everything smoother. The right team will help you choose the best format, tailor the experience to your audience, organise delivery, and ensure everything runs seamlessly from start to finish.

Pick the optimal time
Mid-week slots (Tuesday to Thursday) tend to work best for B2B audiences. We also recommend morning or late-morning sessions, when participants are more focused and energised. 

Drinks-based events work best in the late afternoon (3-5 pm), while coffee tastings and lighter sessions are better suited to late morning. We also recommend keeping all events within working hours to maximise attendance.

Get the timing and structure right
In our experience, the best event length is 60-90 minutes. Participants engage without losing attention. We recommend allocating 30 minutes of interaction or networking, followed by a more relaxed entertainment section. 

A 60-minute session is usually split into 30 minutes of interaction or presentation and 30 minutes of activity.
A 90-minute format is typically divided evenly to maintain energy throughout.

Make sure the format fits the audience’s needs
One of the most common mistakes is selecting an activity that is too long or not suited to the group. Always match the format of the event to your audience, objectives, and time zones. 

Plan ahead for the best results
For virtual activities with delivery, we recommend booking 2 months in advance. Final attendee numbers should ideally be confirmed around 2 weeks before the event.

Ensure a seamless technical experience (or let experts handle it)
A smooth technical setup is essential. Whether you’re using Zoom, Cisco Webex, or Microsoft Teams, your B2B online event should run without glitches. A professional provider like our team can help you with tech setup and ensure a seamless experience for all participants.

How virtual events support B2B lead generation

Tired of relying on old outreach or traditional marketing channels? 

Virtual events help B2B companies generate and nurture leads in a more interactive and natural setting. People are far more likely to sign up for an engaging experience than a sales pitch. Luckily, at Avva Experience, you can choose from a wide range of enjoyable and insightful workshops, games, and tasting classes. All our events are designed to engage and entertain groups of any size and preference.

Another reason why B2B virtual events are so effective is that they give you direct access to your audience. You can create real-time interactions, conversations, and touchpoints that help build trust. This is more effective than simply collecting contact details. After the successful virtual event, participants leave with a positive association with your brand.

Another key advantage is the ability to qualify leads more effectively. Engagement during the event, such as participation levels, responses, and interactions, can give valuable insight into interest and intent. This allows B2B teams to prioritise follow-ups and tailor their approach based on real behaviour.

At Avva Experience, we support a wide variety of B2B events across industries, from software and insurance to healthcare and financial services companies.

For example, our virtual whiskey tasting helped Vivun, a software company, connect with prospects across the US and Europe. This event was rated “Excellent,” and led to a follow-up booking, showing how effective this format can be.

We also delivered a bespoke wine and cheese tasting for State Street Global Advisors, the third-largest asset management company in the world, where each wine was paired with macroeconomic themes. The event boosted engagement on their webinars and also received an “Excellent” rating.

Final thoughts

Virtual events for B2B companies are a great tool to engage clients, boost brand awareness,  support lead generation, and build stronger business relationships. With these activities, you can remove geographical barriers for teams, save on travel, and offer something far more engaging than traditional Zoom events. 

The success of your event comes down to choosing the right format, timing, and a provider you truly trust.

If you’re looking to host a high-quality B2B online event, contact us. With over 8 years of experience and more than 10,000 events delivered, we know how to organise everything to the highest standard.