Companies spend more on Virtual Christmas events
Companies spend on average 142% more per person on their virtual Christmas parties than on non Christmas events with a 25% increase in per event spend.
Biggest industry spenders
Lowest industry spenders
Thursdays are the most popular days to organise a virtual holiday party
Thursdays are the most popular days for Christmas events with nearly 30% of events taking place on these days.
Escape rooms and challenges are Christmas winners
The range of experiences that companies run for virtual Christmas parties is extremely varied, far more so than many standard in person events. Aside from the most popular, there is also a noticeable disparity between different industries and their preferences for event types over the Christmas period.
Virtual experiences are a great way to reduce cost and climate impact
There are a number of benefits to running virtual Christmas parties aside from the great range of experiences. Notably, industry studies have estimated that equivalent virtual events can save businesses up to 70% on event costs. And whilst delivering great experiences whilst conserving company cash is important an increasingly powerful driver is the carbon savings, a University of Michigan study estimated these savings to be approximately 90% per event.
Despite this only half of respondents saw virtual experiences as a good way to minimise their climate impact and none saw it as a priority when it came to Christmas & Holiday Party planning.