WEBINAR ENGAGEMENT CASE STUDY

State Street Global Advisors are the third-largest assets management company in the world with over 2,500+ employees. Having run a series of webinars they were looking for mechanisms to increase attendance and engagement at their online events. 

• After receiving their brief we agreed with the client that a wine tasting event would suit their objectives well.
• We created a bespoke tasting experience, with a wine list chosen by the client and cheeses selected to match
• To support the webinar topic of ‘Macro Economic Themes’ each wine was paired with a macro theme.
• A brochure outlining the webinar agenda was also added to the wine pack sent to attendees.
• State Street were delighted with the results and the event received an ‘Excellent’ rating (our highest) by the organiser.