Product Launch Case Study
ALCON UK CELEBRATES THE LAUNCH OF A NEW PRODUCT WITH A COCKTAIL MAKING MASTERCLASS
Alcon is one of the world’s leading medical companies specialising in eye care products. To celebrate the launch of their new DAILIES TOTAL 1 contact lenses, they sent in an enquiry for an online cocktail making event.
- A highly bespoke online event for 50 people was arranged for the team.
- Including custom cocktail sets with Alcon branding delivered to attendees all over Europe
- The 3 cocktails made during the event were also renamed as a fun nod to some of the key aspects of the new products.
- The format of the event was also adapted to allow Alcon to hold an online ‘awards ceremony’ during the session.
- The event received an ‘Excellent’ rating (our highest) by the organiser at Alcon who left the following review “Absolutely wonderful company from the moment they first picked up the phone until the after sales service, nothing was too much for them, I really can’t rate them highly enough for hosting an excellent corporate event”